Lunchtime Learning: Why Pigments Matter

  • Date

    Wednesday, December 01 2021

  • Time

    12:00pm - 1:00pm

  • Location

    Webinar

POSTPONED - Due to technical difficulties, this program will take place on Friday, December 17th at noon.


Pigments serve many functions in paint other than supplying color.  This course will explore how color choices affect the appearance and performance of architectural paints.  We will discuss the types of pigments used in architectural paints.  How paint is tinted, and how pigments and colorants influence factors such as hide, gloss, fading, durability, and price.


Learning Objectives:

  • List various types of pigments;
  • Recall the thee types of colorants;
  • Describe the performance characteristics of paint that are impacted by pigments and colorants; and
  • Explain the advantages of advanced waterborne colorants.

Sponsored by: Benjamin Moore & Co.