Design Your Marketing is a series of local architects and a marketing consultant presenting an array of topics on how small firms can strategically market themselves to bolster their business presence in the local community and online. Speakers will talk about successes and failures, tips and tricks, as well as present proven strategies for marketing a small firm.

Learning Objectives:

• Learn about strategic marketing strategies tailored to small architecture firms
• Hear from local peers about their experiences with marketing
• Weighing the pros and cons of Inhouse creation vs Outsourcing efforts for marketing content
• Hear from different marketing perspectives on best practices and methods of reaching your audience to increase visibility

Presented by:

Moderator

Elena Romero, AICP

Founding Partner, Axis Architects

Panelists

Matthew Lee, AIA

Founding Principal, Lee Design Studio

Will Teass, AIA

Managing Principal, Teass | Warren Architects

Emily Hall

Partner, Charrette Venture Group

Emily leads CVG’s marketing program, with a joint focus on attracting new clients and managing the broader marketing team that serves CVG’s Investment Partners. She brings over 20 years of architectural marketing experience to CVG, with a focus on discovering a firm's authentic personality and using it to drive strategy. She served for over six years as Senior Associate and Director of Marketing and New Business Development at Union Studio Architecture & Community Design and for nine years at Durkee, Brown, Viveiros & Werenfels Architects, both architectural firms in Providence, Rhode Island that have experienced significant growth. She received an MBA from the University of Rhode Island, a Master of Industrial Design from Rhode Island School of Design, and a BA from Colorado College. Emily is based in Detroit, Michigan.

Organized by:

AIA|DC Small Firm Exchange

Sponsored by:

Pella Mid-Atlantic